Bing Dwen Dwen manufacturer rushes to catch up with market demand

Bing Dwen Dwen manufacturer rushes to catch up with market demand

Yuanlong Yato, one of Beijing 2022’s authorized merchandise manufacturers, said on Wednesday via an investor interaction platform that the company is rushing to ensure on-time delivery for Bing Dwen Dwen products.

Yuanlong Yato said the sales volume for Bing Dwen Dwen merchandise which includes figurines, dolls, keychains and thermo cups have skyrocketed since the beginning of 2022, and that significant demand has led to longer wait times for consumers.

The manufacturer is now at full capacity aiming to shorten the delivery period for backordered products. The company said the 30 to 45 days presell period on the Olympics official store on Chinese e-commerce platform T-mall covers the entire manufacturing process.

 

A worker produces Bing Dwen Dwen merchandise at a toy factory in Jinjiang City, southeast China’s Fujian Province, Feb. 9, 2022. Bing Dwen Dwen, the mascot for the Beijing 2022 Olympic Winter Games, has recently become a smash hit. (Photos:Xinhua)

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *