China is expected to see a 40 billion yuan ($6.15 billion) market for water purification devices in the coming years, a senior executive said, with only about 20 percent of households already using water purifiers.
Pan Shiyang, general manager of water and air wellness at Unilever China, made the remarks at a launch ceremony for the Three Rivers’ Headstream Region co-developed by the China Environmental Protection Foundation.
The source of the Three Rivers is located in the hinterland of the Qinghai-Tibet Plateau. It is the birthplace of the Yangtze River, the Yellow River and the Lancang River. It is an important source of fresh water resources in China and a sensitive area of global climate change.
He said that water purifiers have won more market share in recent years, and demand for high-end products such as water for coffee and cosmetics is strong.
The total production of water purification equipment in 2020 was 16.79 million units, a year-on-year decrease of 8.6 percent, with shipments of 17 million units, a year-on-year decline of 7.0 percent — the industry’s first declines in recent years, according to industry outlet chinaeaa.com.
Buildings and structures are lit up to mark the World Water Day in Singapore’s Marina Reservoir area on March 22, 2021. (Photo: Xinhua)
